Let's not debate this and I'll just assume you are on board and want to know how to make your cover letters kick ass.
There is a line you can't cross though - being over confident, cocky, whatever you want to call it - I think we need to temper that confidence with ...yes...enthusiasm for the job / employer / department whatever it is, so they don't think you are a jerk right from the get-go.
Need help getting up that energy to write something you don't want to write in the first place? Start by pumping up some tunes you love...but sit down to work right after that song is over;)
If there is a job posting...bingo! There's your blueprint;)
Pro tip: use 5-6 bullet points in your cover letter to hit on the big reasons you fit what they need.
Need help with your cover letter? I'm offering a 30 minute cover letter critique this month for $30. Get at me to book your call!
How do we hook a reader? Stop writing like an academic, use positive and emotional words, add numbers to emphasize your results.
Stay tuned for my final cover letter tip...oh hey, another way to hook a reader;)
You want an interview. You want to meet them face 2 face so you can sparkle in person and close the deal. But, you have to ask for it...without being desperate or being pushy.
Tell them you would love to meet in person. Tell them you can be reached at whatever email / number. Tell them you appreciate their consideration (and spell 'their' correctly for the love of God). You will come across as professional, polished and confident.
Oh and then you should totally follow up with them after the job has closed (unless they specifically say no eager beavers allowed in the job posting).
Following up...eek...that's another topic for another month:)